Category Archives: Social Media
Most Effective SEO Techniques
As we all know SEO techniques are quite crucial when it comes to delivering returns and for best ROI
There has been an argument always between webmasters about this. In my opinion, on-page seo is more important as it doesn’t affect search engines alone, but it reaches your readers.
But for your site to rank well on search results, you need to apply both on-page and off-page optimization.
Most Effective On Page SEO Techniques
1. Interlinking (100% effective)
This on-page seo technique helps search engines to better index your blog as search bots will crawl from one link to another adding all your new pages to their searchable index.
When writing a post, try as much as possible to include links to your other relevant posts, having at least 6-8 links pointing to other posts really works miracles.
2. Title, Meta Description, Keywords And Formatting (95% effective)
Your page title, meta description and keywords – This helps search engines place your content on the right place, it helps them determine what your content is all about.
Formatting – Post formatting is all about optimizing your content for search engines and readers, this includes: using header tags in your post heading and subheadings, ensuring that your text is not too tiny for readers eyes, including your targeted keywords in your post and highlighting them in bold or italics.
3. URL Optimization (90% effective)
You can optimize your url for better search engine results by:
A: Having a good permanent link – The first example is the default permalink of new word press blogs, if your link structure is still like that you can change it by visiting “settings” – “permalinks”, use a permalink that includes your post title, category name or both for good results.
B: Canonicalizing your URLs – Canonicalize your urls to avoid duplication. If a page of your blog can be accessed through multiple urls, search engines will treat those pages as duplicate contents. If you are a word press user, you can canonicalize your urls by using an seo plugin (seo by yoast) or visit “general settings” in your dashboard, include the full url of your blog (e.g. http://www.example.com/) and save. This redirects other versions of a page to prevent duplicate issues.
C: BONUS: Using breadcrumbs – Let visitors (and search bots) navigate your blog easily by enabling breadcrumbs.
4. Image Optimization (85% effective)
Images makes your post look professional, more readable and friendly. Here are ways to optimize your images.
A: Create your own images – 90% of images you use on your posts should be original and always give image credits when you copy an image.
B: Make it search engine friendly by using alt tag and avoid using names like 4850.jpg or image3.jpg on your images, include your keywords in your image name, here’s a good example “Apple iPhone4.jpg”.
C: Compress your images to avoid increasing your blog load time. If you are on wordpress there are lots of plugins to help you with that ex: wp smush.it.
5. Regular Blog Posting (80% effective)
I recently wrote a post on Setting up a blog. Read on the post to know the benefits of updating your blog regularly.
6. Quality Content (100% effective)
Create quality and original posts, posts that provides useful information and apply the above on-page seo techniques.
Best Off Page SEO Techniques
As i said earlier, off-page seo is done outside your blog, it’s all about promoting and advertising your blog. Off-page seo is mainly concentrated towards creating backlinks. Here are off-page seo techniques that works.
7. Social Bookmarking
Use top bookmarking sites like url.org, stumbleupon, delicious, folkd.com, bookmark.net and reddit. You can do a quick Google search to find more high pr social bookmarking sites.
8. Guest Posting
Guest posting doesn’t only create quality back-links for your blog, it drives targeted traffic.
9. Social Networking
Social networking seems to be the most popular of off-page optimization, even a newbie blogger can advertise and promote his blog on social networks. You can tweet your posts, share it on facebook, there are a lot of ways to promote your blog on social networks.
10. Commenting
Blog commenting has always been a good off-page optimization method. Dropping relevant comments on blogs creates back-links and even traffic. There are blogs that provide no-follow comments while others are do-follow, but i highly recommend you mix both do-follow and no-follow blogs when creating back-links.
11. Directory Submission
You can still gain quality back-links from link directory sites. I recommend you only go for those that doesn’t require reciprocal links. Below are few link directories to start with
http://www.sitepromotiondirectory.com/
http://www.freeprwebdirectory.com/
http://www.highrankdirectory.com/
http://www.britainbusinessdirectory.com/
http://www.submissionwebdirectory.com/
http://www.ukinternetdirectory.net/
12. Article Submission
I agree this is an old off-page seo technique but it’s still very effective. Submit your original and quality articles to high pr article directories and have quality backlinks pointing to your blog. Below are few top article directories to start with.
Courses and Consulting for Authors, Coaches, Consultants and Healers
http://www.sooperarticles.com/
http://www.articledashboard.com/
13. Forum Posting
Join forums that are related to your niche, add your URL to the resource box, join or open a conversation, help others on topics you understand deeply and gain free quality back-links and traffic to your blog.
14. Press Release Submission
This is a great way to drive huge targeted traffic to your new blog that hasn’t been indexed by search engines. Although Google no longer consider links from press release sites, the traffic it drives is still worth it. There are free and paid press release sites, below are some good ones to start with.
Free Press Release Sites
http://www.free-press-release.com/
Paid Press Release Sites
15. Link Exchange
To get the best out of link exchange, you need to exchange links with high pr sites. Find high pr sites related to your niche and request for a link exchange.
16. Submitting To Classifieds
Advertising your website on classified ads sites also helps. Below are few good ones to start with.
http://www.ebayclassifieds.com/
http://www.freeclassifiedstuff.com/
http://www.classifiedsforfree.com/
http://www.thefreeadforum.com/
For more details contact me
Importance of Corporate Branding
Branding has its own importance and its very crucial for the growth of the company.
A company brand is something that often combines a trade name, logo, slogan, and certain colors.
With the right branding, A Company could be recognizable without the name even being visible.
This is why businesses, including small businesses, cannot underestimate the power of creating, building, and developing a brand. Your company brand speaks volumes about your business both to other businesses and to the general public. Branding is, in short, one of the most effective methods of marketing and advertising around for a business.
Reasons why corporate branding is vital to any business
There are many reasons why branding is so important to both small and larger businesses. This is why it is never too early to start developing and building upon your company brand.
Here are just 5 of the reasons why branding is so important for your business:
Identity: Corporate branding gives your business an identity. Your slogan and logo become the face of your business, which is why a company with a strong enough brand can be recognized by any one of its branding elements even if the name of the company isn’t visible.
Customer relations: Customers find it far easier to relate to a brand, which means that you can build customer relationships far more easily when you have a strong brand identity.
Professionalism: Having a well developed, strong brand is something that will make your business come across as far more professional, polished, and even successful. This is something that will appeal to other companies you may be considering doing business with as well as to potential customers.
Trust: Your brand will speak volumes about your company and its values, and this is something that customers will come to put their trust in. Many consumers will only buy products from certain companies because their brand is one that they know and trust, so the power of branding when it comes to trust issues can be huge.
Sign of quality: As long as your business offers goods and services of a good quality, your branding can also become a mark of high quality. Customers will start to associate your high quality products or services with your brand, and pretty soon your brand alone will become synonymous with high quality.
Value: Solid corporate branding can help to add value to your business. If you decide to sell the business in years to come, you could improve both value and sale-ability with solid branding.
Do you need to build your brand? I can help. Contact me at contacttim82@gmail.com
Best Approach To Better Twitter Marketing Strategy
Twitter is a social site used today by thousands of businesses for micro-blogging.
For any business, Twitter is an incredible marketing and PR tool.
Here is the best approach to successful micro-blogging.
1. Choose carefully who to follow on Twitter
On Twitter, what you will come across in terms of updates and knowledge is going to directly depend on the people you follow. Always remember that your incoming stream should stay relevant.
2. Organize the Twitter accounts you follow
It might be a good idea to actually organize your incoming stream into lists using Twitter tools including Tweetdeck and Hootsuite . This helps you keep tract of those topics that you particularly care about.
3. Don’t think twice about blocking irrelevant accounts
Like on the social media giant Facebook, Twitter offers its registered users the possibility to block other Twitter accounts. So if you have spammy accounts following you, don’t think twice. Block them.
4. Don’t make retweeting people a point of pride
On Twitter, businesses often make it a point not to retweet other people’s updates. This is not the right approach. As a matter of fact, you should be retweeting people you wish to build a rapport with. If you come across something useful or interesting, share the good stuff. What’s the harm in that?
5. Always find new people to follow
Always make it a point to find new and relevant Twitter accounts to follow. One of the best ways to do this is to find the time and research the Twitter streams of the people you follow. The site’s Advanced Search function might also be helpful.
6. Streamline the things you share on Twitter
To most businesses, social media marketing is a joke but it’s not. You see, having a Facebook account with hundreds of fans or a Twitter account with hundreds of followers is not really the goal you want to set for your marketing strategy. What you should be doing is engaging your audience and finding the triggers that will convert potential customers into buyers. So don’t share just about anything you find on the web because you can’t be bothered to come up with good stuff. Invest in the content you share.
7. Use the weapons in your arsenal, for example ‘Favorite’
Did you know that each time you favorite someone’s content or Twitter update they get notified about it? Use this to your advantage. That right there is an incredible tool you have to dangle your name in front of people you respect and wish to connect with.
8. Learn the semantics of the micro-blogging site
If you’ve been on Facebook or Twitter for long enough, you would know that people on a social site tend to speak a language characteristic to that particular social network. Learn the secret language of Twitter. Of course you can refer to the Twitter Glossary but more importantly you want to pay attention to how other people are using the social site.
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